Bike Shop Ads for Traffic Jams

Would this ad get your attention?

Would Burma-Shave ads get their attention?

A thought while passing a traffic jam on 101: If you’re a student of advertising, you’ll know of the Burma-Shave ads.  It was a series of six small signs posted at intervals along the road with expressions about shaving. The last sign was the product name – Burma-Shave.

Find a busy stretch of freeway with regular backups. That won’t be hard. Post the signs, something like this:

Daily exercise

No traffic jams

Gas bill zero

Fresh air

Cheap transportation


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