Loma Mar Store – open at last

A view of Loma Mar Store from the patio. Spacious.


The colorful sign posted on 8150 Pescadero Creek Road outside Loma Mar Store sums it up best — Open at Last. It took 5 1/2 years, but the wait was worth it.

I stepped inside and marveled at the spacious, open floor plan. Every detail said quality. Anyone can see that the owners put heart and soul into their store and brought a dream to life.

Over the years since its closure, I’ve stopped by from time to time and watched the store being rebuilt. I think all that’s original is the tree out front.

The store became a favorite way station for Jobst Brandt since he started cycling in the Santa Cruz Mountains in the 1950s. He was joined by a cadre of riders in the 1960s. They were engineers, bike racers, programmers, machinists.

This band of Merry Pranksters, minus the drugs, explored the Santa Cruz Mountains by bike. Jobst knew every trail and abandoned road in the area, and all roads led to Loma Mar, eventually.

Jobst Brandt sits outside the store in 1987.


Jobst became our Pied Piper, our bard, our Francis Bacon in the saddle as he made astute observations about the world around us. In the 1970s-80s he liked to stop at Loma Mar and visit owner Roger Siebecker, who served as the town’s postmaster, store owner, and volunteer firefighter.

On one occasion in the 1970s, Roger came to the rescue of Jobst and several riders who crashed on the frozen Wurr Road bridge one winter day. Bones were broken.

I got to meet the gracious owners, Jeff and Kate, this Sunday morning as they greeted local residents come to see the beautiful store that opened six days ago. It has always been the heart and soul of Loma Mar, a tiny community tucked away in majestic redwoods.

Fuel for the return ride.


It’s hard for me not to feel nostalgia about this place, as I’ve been riding here since 1980. Jobst’s adventure rides became the highlight of every weekend, an escape from the pressure cooker atmosphere of Silicon Valley.

Visiting the store gave me a feeling that “community” really means something. The appeal of the small town hearkens to simpler times when people knew each other by first name and life moved at a slower pace. I enjoyed that feeling every time I stopped by, if only briefly.

Jeff encouraged me to return and I promised I would try. But it’s a long way from where I live and the miles aren’t getting any easier. Cyclists heading down to the coast may want to stop and pay a visit, enjoy a coffee, pastry, sandwich. You too can be part of the Loma Mar community.

Loma Mar Store, open for business.

One Response to “Loma Mar Store – open at last”

  1. Ted Pauly Says:

    Great stuff

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